MarketSize.World releases its proprietary analytical scoring engine – MarketSize.World. The first of its kind to cover global markets, is an analytical scoring engine for Market Planners and Sales Strategists to assess market potential, to set targets & to track execution gaps.

The general practice of assumptions based intellectual Scooby diving makes planning gets diluted and makes execution to go awry. To put a stop to these hunch works, MarketSize.World is aimed to help sales and marketing execution as purely fact driven exercise backed by granular level regional imprint.

Covers over 730,000 Territories - Worldwide

MarketSize.World comes with region specific indices and proprietary scoring algorithm that offers industry specific as well as geo focused assessment and target setting. It helps Sales & Marketing teams to access sales territories with a fresh look at market potential like never before!

Augment Sales, keeps it on track

• Sales Potential Guide for Planners and Sales Strategists to assess market potential.
• Analytics driven Market Planner to roll out and track sales targets with confidence.
• Merchandise Launcher to budget and distribute over 420 inbuilt merchandise across territories.
• Territory Gap Assessor to track performance across network and address gap vis-a-vis its potential

MarketSize.World comes with built in region specific data, easy to convert scoring engine and algorithm. So more than tools, MarketSize.World helps you to look beyond your internal data and collate with external market factors.

GCC markets are quite unique thanks to the rich blend of Expats and Nationals. As true metropolis, each cities in GCC regions has distinct lifestyle and customer behaviour changes rapidly. Segmenting business clusters for designing marketing strategy to retail industries, or creating risk profiles for banking customers are traditionally a daunting task.

As expats are from multiple countries, aligning their country specific attributes are increasingly challenging. IQturf addresses this gap by releasing, first of its kind, region and city specific analytical scores to plug in the yawning gap. The market potential scores and behavioural attributes are released for Bahrain, KSA, Kuwait, Oman, Qatar and UAE.

Features of our accelerators with 3500+ regional scores

• Market Analytics for addressing potential customers for effective targeted campaign.
• CLTV by deploying our proprietary scores to identify higher potential customers.
• Digital Analytics to unveil the online behaviour of customers & tap the revenue potential.

Mining the Bottom of Pyramid

In many GCC countries, Expats outnumber the Nationals. So each market needs a divergent customer strategy in designing products and services. IQturf Consulting has created over 1400 such territories for six GCC countries. CPG / Retail distribution channels need to understand these clusters for assessing potential and carve out unique value proposition to attract them.