In East Africa, extractive industries were perceived as a destination of investment in yester years and currently higher growth potential is visible as a spill over in Services Sectors. Other than the Wild Safaris, the local economy is growing in consumerism and financial domains. IQturf as an early bird entrant, looked into the market potential and goes beyond the major towns, and charted customer propensities, all over Kenya and Tanzania..

Unique customer centric analytical scores for Tanzania

• Over 3,500 regional scores covering 97% urban & rural markets address Wards / Shehias.
• Unique MarketSize.World scores with over 10,000 consumer segments..

Unleashing Kenyan consumerism scores

• MarketSize.World's unique potential scores for up to 21,000 segments to choose from.

As mobile technology spurs all over East Africa, the local consumerism is witnessing rapid boom which was unheard of twenty years ago. To be successful in East Africa, understanding local potential pockets and consumer segments will give an edge to domestic firms in collaborating with overseas partners. MarketSize.World being a front runner in crafting global scores is providing an edge to competition in spreading its analytical wings across the region. As per the African proverb, “The best time to plant a tree is 20 years ago. The second best time is now”.

The new age South East Asia has different hues of customer expectations. MarketSize.World has explored markets across Singapore, Indonesia, Thailand, Philippines and Vietnam. Each country has shown unique drivers to respond to marketing activities. MarketSize.World is IQturf’s proprietary analytical scoring engine for Market Planners and Sales Strategists. With the aid of this market analytics engine, we have identified over 250,000 clusters which are having distinct market characteristics.

Domestic firms as well as MNCs are expanding their presence across South East Asia in keeping pace with increased consumer spending. Customizing products and adopting unique marketing campaigns are becoming a must to cope up with the varying life styles and ethnicity.

The markets in metros, second-tier cities and rural pockets besides islands, make it all the more difficult to plan for the dispersed customer segments. IQturf is foreseeing an increasingly tight integration of regional and local markets and hence released the much needed localised scores for sales and market planning.

How can MarketSize.World’s analytic accelerators help FMCG firms in South East Asia?

• Build brand loyalty by focusing on target segment with our pre-built analytical clusters.
• Create products as per demography by addressing young and dynamic population.
• Set targets across geographic region and product category swiftly..

MarketSize.World has mapped over 110,000 market territories by taking into the youthful demographics and transitioning socio-economic shifts. The local territorial demography empowers us to help FMCG clients to address their marketing, sales and distribution needs. The much needed Pan-South East Asian integrated indices is addressed, thereby enabling firms to compare their actual sales with market potential seamlessly.